Posted by: katiecrawford | April 23, 2009

Talks with Mom…

MomToday I commented on Brooke Huger’s blog title Flying Free. She explained that after having a talk with her mother that she felt like everything was put into perspective. I agreed with her that talks with moms can definitely help straighten issues out and that it is such a good feeling when you feel like everything is in order!

Posted by: katiecrawford | April 23, 2009

Motivational Speakers!

SpeechToday I commented on Leigh Gunnel’s blog titled A Look Inside the PR World Straight from the Pros. She discussed the what she learned from the two speakers, Jeremy Estroff and Lauren Crawford, that came and spoke to Barbara Nixon’s class. I agreed with her that I learned so much from them about preparing myself for a career in the field of public relations and that I am glad we had the opportunity to hear them speak!

Posted by: katiecrawford | April 22, 2009

Tweet Followers!

Today I commented on Meaghan Smith’s blog titled Tweet Tweet!. She discussed how she has been using Twitter from the start and has had great opportunities arise because of it. I commented that the three people she recommended that we follow seemed like great choices and that it is amazing how many wonderful opportunities come from Twitter.

Posted by: katiecrawford | April 22, 2009

Katie’s Top Ten List

As our final assignment for Barbara Nixon’s class, we were to create a list of the top ten things we learned in Introduction to Public Relations. I decided to go with a more creative route and create a powerpoint. So take a look and see the top ten things I learned this semester!

You can upload powerpoints too using SlideShare.

Posted by: katiecrawford | April 22, 2009

Finals=Stressful students

Stressful StudyingIt’s that time of the year again! Finals are just around the corner and teachers are still piling on the work. Finals week increase every students stress level and even pushes some students passed their breaking points. Although I am just as stressed as the next students I found some study tips from that have really helped me during these tough times.

Some of the tips include:

  • Time management: Plan, Plan, Plan.  Before finals begin, get out your calendar and schedule as much of your finals week as possible. Then stick to the schedule.
  • Schedule in Study Breaks: Don’t plan to study non-stop for the next five days. You’ll go insane and you’ll be too fried to do well on exams. When you write your scheduled, include short breaks to help you recharge
  • Free your schedule: As much as possible, eliminate other responsibilities. Work fewer hours. Put off social events. Definitely put off shopping.
  • Exercise: There’s no better source for stress relief. Just don’t do it to the point that your procrastinating heavily. Go for short, stress-relieving activities like racquetball or a treadmill run. And don’t overestimate the value of a brisk walk

All of these tips have really helped me in the past. It is so important to put things in perspective so that you can get all your work done. I have found that by making a list everyday of the things that need to be completed, I am more efficient in getting them done. So don’t worry fellow students. We are all in the same boat. In just a few weeks finals will be over and you can catch some sun. Just take deep breaths and face finals week head on!

Posted by: katiecrawford | April 21, 2009

United Airlines Backlash

United AirlinesToday I commented on Emily Williams’ blog titled United Airlines Show Difference Towards Obese. It discussed how United Airlines has announced that a new policy will be put in place to accommidate the obese. If a passenger is too large to fit in the seat they will be moved to an available two open seat spot. But if no seats are available they will either have to pay for two seats on another flight or pay to be upgraded to business class. I commented that “I feel that these passengers should not be forced to pay for another seat. Obesity can be due to more than just overeating. It is a disease. I will be interested to see what happens with this policy”.

Posted by: katiecrawford | April 20, 2009

News Releases: Get in the News

Press ReleaseToday on April 20, 2oo9 in Barbara Nixon’s class we learned about news releases, media kits, fact sheets, and pitching.

We began by getting into groups and defining, in our own words, the word news. I defined news as information that is currently taking place that affects something or someone. After sharing my definition with my group, Professor Nixon gave us her definition explaining that news is in the eye of beholder. It is timely and is of interest to a particular group. This made sense because something that deals with Georgia Southern affects me so it’s to me, but to someone who does not go to GSU may not be affected; therefore it is not news to them.

Next we began to discuss news releases. I was unaware that press releases and news releases are the same thing. I always thought there was a difference between the two. Professor Nixon explained how Ivy Lee was the father of news releases. A press or news release is a story that you write with the hope of having it published on a mass media channel such as the television, radio, internet, or newspaper. We learned that reporters rely on news releases because they can gather information about the company and it saves them time. Sometimes reporters will publish press releases “as is”. Most of the time the writer of the press release will not be recognized, but this is a good thing because people are more likely to believe an “unbiased” reporter.

The most interesting thing I learned from today’s class was “inverted pyramid” writing. This simply means to write the most important information in the top and less important information at the bottom. The reason for this is because most people will not read past the first paragraph.

I learned so much today and I cannot wait to write my very first press release!

Posted by: katiecrawford | April 19, 2009

Clowns: They are just like us!

Today I commented on Beth Agee’s blog titled Clowns are People Too. It discussed the video we watched in Barbara Nixon’s class called White Face. The film used clowns as the minority. It showed how they were been treated based on the way they looked and the way they are predestined to be. I agreed with Beth that choosing clowns to represent the minority was a great idea and allowed a variety of groups to relate.

Posted by: katiecrawford | April 19, 2009

Battling for a Good Cause!

Today I commented on Mackenzie Stratton’s blog titled Battle in the Boro. She explained how her soroity’s hosting their 2nd Annual Paintball Tournament to raise money for the Bulloch County Boys and Girls Club. Last year they raised money for the Savannah Sugar Refinery Victims. I feel that this is going to be such a fun event and is going for a wonderful cause!

Posted by: katiecrawford | April 19, 2009

The News Release- Chapter 14

News ReleasesChapter 14 of Public Relations: Strategies and Tactics by Wilcox and Cameron discusses news releases, media alerts, and pitch letters. While I was reading this chapter I was suprised at some of the tips I was reading that dealt with news releases.

“The news release, also called a press release…is a simple document whose primary purpose is the dissemination of information to mass media such as newspapers, broadcast stations, and magazines” (Wilcox and Cameron 367). The media relys greatly on news releases for reasons. There are several tips that should be followed when writing news releases. Below are some of the ones that surprised me:

  • Don’t use generic words such as “the leading provider or “world class” to position your company
  • Don’t highlight the name of your company or product in the headline of a news release if it is not highly recognized
  • Don’t use metaphors unless they are used to paint a clearer picture for the reader
  • Don’t expect editors to print your entire release

The content of a news release should be written like a story. I learned that the lead paragraph is the most important “because it forms the apex of the journalistic ‘inverted pyramid’ approach to writing” (Wilcox and Cameron 368). The inverted pyramid approach means summarizing the most important parts in the first paragraph and then fill in the rest of the details in the following paragraphs. The text continues to by giving other guidelines for the content of a news release:

  • Double-check all information. (Be certain every fact and title are correct)
  • Eliminate boldface and capital letters.
  • Include organizational background. (Short paragraph at end of release should give sketch of organization)
  • Localize whenever possible. (The local angle gets published more often)

The information I read today about news releases astonished me at how much detail and effort goes into this type of published information.

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