Posted by: katiecrawford | April 26, 2009

PR on the Front Page

New York TimesToday as I looked at the front page of the New York Times I started to think about the role public relations played in each of the stories. One of the first stories read “After an Off Year, Wall Street is Bouncing Back“. When I first read the title I wondered if public relations played a role in writing the story. The article discussed how “workers at the largest financial institutions are on track to earn as much money this year as they did before the financial crisis began, because of the strong start of the year for bank profits”. I think this story was released by a market financial analyst on Wall Street. I believe that public relations had a major hand in the article because it offers hope to Americans who are looking for optimism in this economy.

This information was released as a means of saying “things are going to be okay”. I feel this is the way public relations work in the media. They are often trying to say that things are working out and they are not as bad as we once thought. Public relations is very important to the media. Through news releases companies are able to report events that have taken place from their point of view and it is then put in the journalists hands to do what they will with it.

Although in many cases public relations is used in the news sometimes there is no public relations it is just simply news being reported such as a killing in Iraq. But one thing that definitely plays a role in the article is who is writing it. If the killing was written by an Iraq newspaper it would sound much different as opposed to an American newspaper.


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