Posted by: katiecrawford | April 18, 2009

Guest Speakers from Three

SpeakingToday on April 15th, Barbara Nixon’s class had two guest speakers from the company Three in Atlanta, Georgia. Jeremy Estroff and Lauren Crawford spoke to our class about their careers in the public relations field and how they got to where they are today.

Three is an advertising and public relations firm who as clients such as Simmons, UPS, Shaw, Children’s Healthcare, and much more.

Jeffery Estroff is the art director for Three and the creater of Baby Nation. He originally wanted to major in graphic design, but then realized that if his art ability did not get him far, then he needed something else to fall back on. Jeremy graduated from Georgia Southern University in 1998 with a degree in public relations. Having worked in both, he explained the differences between corporate and agency public relations. Corporate public relations is like freelance (working for yourself, writing PSA, or working on events). Agency public relations deals more with companies.

Lauren Crawford also works for Three in the public relations department. She has done a wide range of agency work dealing with press releases and research. Lauren explained how social media has changed the face of public relations, such as Twitter. She graduated from Georgia Southern with a degree in public relations in 2007.

Together Jeremy and Lauren clarified how public relations professionals write briefs, by taking clients points of view and expresses that to the company. They communicate exactly what the client’s want. They explained that you never may know what kind of clients you are going to deal with, but you must try and see their point of view.

I am so glad Jeremy and Lauren were able to come and speak with are class. They gave great insight into the wonderful world of public relations!


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